Notes from 5 Biggest Trends in Online Fundraising Session

This session was about Blackbaud's 2010 Online Giving Report. Here is a summary of the session and the report.

Questions Always Asked

• How much money is raised online
• How much money raised is from online

2010 Online Giving Report

• Online giving went up 35%
• January was the month that had the largest percentage of online giving for 2010 . Usually December is the month that has the largest percentage. For 2010, 18.4% of online giving took place in January and 18.3% took place in December. This was because of the Haiti earthquake.
• International Affairs went up by 130.8%
• Activists are 7 times more likely to donate
• Best targets for activists - a repeat activist who took action within the last 24 hours, current donor who took action within the last month, or a super activist who took 6+ actions in the last 12 months
• Ask to give after taking action
• Nonprofits on Facebook- 77.6% raise less than $1,000
  
• Mobile giving is the future
• Organizations can use the report by looking at the trends for the size of the organization and by sector

Fundraising for Emergencies

• Be prepared
• Act quick
• Most people give on websites and do not wait for a message to give
  

Online Giving for Disasters

• People give within the first 5 days
• Online giving in the first 5 days after the Haiti Earthquake was 19% more than the 2004 Asian Tsunami and 109% more than Hurricane Katrina
  

An interesting question was asked at the session asking if other online fundraising reports showed the same trends. I am interested in looking at other reports to see how they are alike and different.

Notes from NTC Unconference

Social Media

• Ask for help to save lives in different locations. Big Love Little Hearts has been successful with this.
• An organization that raises awareness about AIDS was looking for ideas to raise awareness all year long - not just around awareness days. One suggestion was to post a video of someone with the condition once a week.

Web Strategy

In this discussion, we discussed sharing resources across groups that are the same to see what different places are doing. Examples of these groups are NetSquared local groups and food banks.

We also discussed content curation. Roundups are good to share recent content.

Notes From Nonprofit Blogging Affinity Group Meeting at NTC

All Blogs Should Have:

• RSS Feed
• Use feedburner because you won’t lose readers if your blog url changes
• A title – mention what organization the blog is for
• Link back to the organization’s page
• Be sure to include a link to the blog on the organization’s page
• Analytics installed

Favorite Blogs

• Beth’s Blog (http://www.bethkanter.org/)
• Red Cross (http://blog.redcross.org/)
• Getting Attention (http://gettingattention.org/)
• Oxfam Blog

Challenges Organizations Have With Blogging

• Different audiences
• Not knowing what to say
• Who keeps the blog going

Content for Blogs

• Event Updates
• Content Swap/ Guest Blogging – Drives traffic to original content
• Add Contributor profiles at the end of each blog entry if blog is written by multiple people
• Use tags and categories
  
• One organization uses a rule that for every 4 entries written, one entry asks for money
• Follow Twitter to get news from staff in the field
• Wordless Wednesday – ASPCA does this and gets lots of comments (See Wordless Wednesday on ASPCA for more information)
  
• Ask Subject Matter Experts for content

Volunteers Blogging

• Huge asset
• Problem is they are not trained writers
• Ask them to write about a topic (Will you write about ___?)

Comments

• One organization closes comments after two weeks of posting the blog entry
• Moderate Comments
• Spam

Finding Photos

• Flickr
• Contact photographer directly to ask permission to use

Social Media

• Ping.fm to share blog posts
• It is best to share blog posts with different text on social media sites (wording should be different on Facebook and Twitter)

How to Measure Success of Blog

• Number of hits
• Number of subscribers