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Monday, April 28, 2014

2014 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual eNonprofit Benchmarks Study. Here are some of the findings:

E-mail List Growth 
  • Environmental organizations went up from 15% in 2012 to 19% in 2013, which is still less than 25% in 2011
  • International organizations have gone up year - from 5% in 2011, to 8% in 2012, to 10% in 2013
  • Wildlife and Animal Welfare organizations went down from 31% in 2012 to 20% in 2013
  • Small organizations went up each year - from 2% in 2011, to 7% in 2012, to 26% in 2013

E-mails
  • Newsletters had a 2% open rate increase
  • Environmental organizations sent out the most e-mail messages to subscribers
  • International organizations sent out the most fundraising e-mails
  • Environmental organizations sent out the most advocacy and newsletter e-mail