- Blogging takes a lot of time
- It’s hard to motivate team to blog
- How to re-motivate people to blog
- Hard to demonstrate success of blog
- How to start conversation on blog
- How to market blog
- How to motivate readers to read the blog
- Is it worth the time to create a new blog for a program or use the larger organization blog
Tips
- Repurpose content- write about reports and what organization is doing
- Write shorter blog entries. Break up long entries into different posts.
- Create an editorial calendar
- Figure out where blog fits in communications strategy
- Share web metrics with team
- Use the blog to drive people back to website
- Link to other bloggers
- Comments on blog keeps blogger motivated
- Start commenting on other blogs
- Ask people to comment on your blog
- Ask questions on blog entries to start conversation
- Comments are not the only way to measure success - look at web analytics, likes, and re-tweets
- Connect with people connected with organization
- Need to know your market to know how to market your blog
- You can experiment with blogs
- Content ideas- Tell failures, Q & A with experts
- Link to older blog entries on blog
- Put a live feed on the website. It looks like the site is updated. The feed could be from the blog or Twitter.
- It doesn’t matter if the blog is built on website or third party. Do whatever is easiest.