Wednesday, July 16, 2014

Nonprofit Editorial Calendar Resources

Editorial calendars is a topic people are interested in talking about in the Nonprofit Digital Communications CoP that I organize for NTEN.

I shared a bunch of resources related to editorial calendars and asked for other resources to be added to the list.  I created a document with all the resources at editorial calendar resources. This includes resources related to nonprofits and general editorial calendar resources.

Here is a list of resources that are about nonprofit editorial calendars:

LightBox Collaborative's 2014 Editorial Calendar

Editorial Calendars - Resources for You (from Kivi's Nonprofit Marking Guide)

How to Create a Nonprofit Editorial Calendar (from Network for Good)

5 Questions to Ask When Planning Your Nonprofit's 2014 Editorial Calendar (from Douglas Gould and Company)

How to Create an Editorial Calendar (from Ann Green's Nonprofit Blog)

Developing an Editorial Calendar for Your Nonprofit Marketing Team (from Salsa)

What editorial calendar resources can be added to the list?

Monday, June 30, 2014

Notes from 2014 Nonprofit 2.0 Unconference

Last week I attended the Nonprofit 2.0 Unconference in DC. Here are my notes-

Session #1  - Making Tech Less Scary (which was really how to make tech less scary for others)

  • Tool vs. Strategy
  • There are many tech tools - how to decide which one to use
    • How to get people to know about tech tools
    • End goal = who are you trying to reach
    • Don't use a technology just to use it
    • Ask about tech tools on discussions like progressive exchange or techsoup
  • Technology in Organizations
    • You need staff in orgs to grow social media by retweeting and sharing
    • People like to learn about people that work at orgs 
    • It's not about e-mail, it's about content
    • It's not about social media, it's about engagement
    • Have a social media policy and include examples of good posts for Twitter & Facebook
    • Have messages ready in advance for Twitter & Facebook
  • Tech Tools
    • Campaign Monitor
    • MailChimp
    • Eventbrite
    • Cyfe
    • HootSuite
    • Issuu
    • Scribd
    • Dedupe
    • ManageFlitter

Session #2 - Analytics
  • What data to tell higher up people in org
  • Types of data
    • Program specific
    • Websites/E-mail/Blogs/Social Media 
  • Shared posts = success
  • Fundraising posts are successful in a different way
  • Tracking e-mails
    • how many people are getting e-mails
    • losing people because of content not because of number of e-mail
    • have a picture in e-mails 
    • have a reason to engage in an e-mail
    • type of of e-mail sent - track open rate
  • Number of website visitors vs. competitors
  • Educate people about why we care about data
  • Types of posts
    • Posts you have to post -  stuff about partners or sponsors
    • Fun posts - like pictures
    • This is like serving veggies and desserts
  • Get data to tell stories, which is what the audience & leaders care about
  • People need to feel engaged and part of the conversation
  • Data takes time
  • Look at bigger picture
  • 3 questions to ask - Who is the audience? What do you want them to do? What does success look like?
  • Have one ask in e-mails

Session #3 - Breaking through the noise
  • Put a happy picture on donation page
  • What works on one social media site might not work on another site
  • Websites and blogs are your hub - use social media to bring people there
  • Find out who your followers are without being creepy
  • Ask for Twitter and Facebook profile links on forms
  • Repurpose content

Monday, May 26, 2014

2014 Social Media Marketing Industry Report

The Social Media Examiner recently released the 2014 Social Media Marketing Industry Report. Here are some of the findings:

The top 5 social media questions marketers want answered are
  1. What social tactics are most effective? 
  2. What are the best ways to engage my audience with social media?
  3. How do I measure the return on my social media marketing? 
  4. What are the best social management tools? 
  5. How do I find my target audience with social media?

92% of marketers said that social media was important to their businesses.

68% of marketers analyze their social media activities.

43% of marketers feel like their Facebook efforts are working. Most marketers either don't know or indicated that their Facebook marketing is not working.

The top two benefits of social media marketing are increasing exposure and increasing traffic.

Facebook (94%), Twitter (83%),  LinkedIn (71%), YouTube (57%), blogging (55%), Google+ (54%) and Pinterest (47%) were the top seven platforms used by marketers

The most important platforms marketers use are Facebook (54%),  LinkedIn (17%), Twitter (12%) and blogging (8%).

The most important content for marketers is original written content (58%).

Content forms marketers want to learn more about is creating original visual assets (68%).

Monday, April 28, 2014

2014 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual eNonprofit Benchmarks Study. Here are some of the findings:

E-mail List Growth 
  • Environmental organizations went up from 15% in 2012 to 19% in 2013, which is still less than 25% in 2011
  • International organizations have gone up year - from 5% in 2011, to 8% in 2012, to 10% in 2013
  • Wildlife and Animal Welfare organizations went down from 31% in 2012 to 20% in 2013
  • Small organizations went up each year - from 2% in 2011, to 7% in 2012, to 26% in 2013

  • Newsletters had a 2% open rate increase
  • Environmental organizations sent out the most e-mail messages to subscribers
  • International organizations sent out the most fundraising e-mails
  • Environmental organizations sent out the most advocacy and newsletter e-mail

Thursday, March 27, 2014

My 2014 Nonprofit Technology Conference Experience

I attended the Nonprofit Technology Conference (NTC) two weeks ago. I enjoyed seeing my nptech friends and meeting new people.

I started my NTC experience a day earlier when I volunteered for the conference. It was so much fun being with the staff and other volunteers while we stuffed bags.

This year I gained more out of the science fair. I went to most of the booths and talked more to the exhibitors.

The first session I went to was the NTCJews session. Three presenters from three different organizations shared technology projects. Two of them talked about a problem the organization had internally, how technology was used to help them solve the problem, the challenges they faced, and how this new technology helped them do their job better. After each presentation, session participants got a chance to ask the presenters questions about their project.  I thought this was a great example of a type of session that could happen at a future NTC in the IT track.

The next session I went to was the blogging session I led. Here are a few things that came up that were interesting:
  • One organization measures success of their blog if it gets picked up by blogs and journalists. 
  • One organization shared that their most successful blog post was a a guest post.
  • It was interesting to me that no one was using Pinterest for their blog and very few were using LinkedIn for blog promotion. 
  • I had shared information about Blog Action Day (which is held in October) and I was surprised that nobody was familiar with it.
  • Organizations are not looking at their web content for blog ideas.

I attended uX secrets and community organizers connect on the second day of the conference. The uX Secrets session was about donation forms, which is a topic many nonprofit bloggers have written about in the past year.  The community organizers session was a place for organizers to share their successes with others. I liked the idea that was shared about making a screenshot of a good conversation in an online community.

On the last day of the conference, I attended the session on holiday digital campaigns in the morning. I really enjoyed this session since I like seeing the examples of these types of campaigns and content. One thing I learned is that if an organization has a successful campaign one year, they should do the same campaign the next year.

The last session I attended was digital marketing that gets results, which was my favorite session.  Here are a few things I learned:
  • Organizations need to start tracking engagement
  • Donations can be compared to e-commerce
  • Organizations need to get visual on social media
  • Organizations need to participate more in conversations 
  • Not many organizations have a presence on LinkedIn

I ended NTC by going to geek games where I played bingo and won one of the rounds.

I came back from NTC with topics to write about in this blog and ideas to improve NTEN's Nonprofit Blogging Group.