Thursday, March 27, 2014

My 2014 Nonprofit Technology Conference Experience

I attended the Nonprofit Technology Conference (NTC) two weeks ago. I enjoyed seeing my nptech friends and meeting new people.

I started my NTC experience a day earlier when I volunteered for the conference. It was so much fun being with the staff and other volunteers while we stuffed bags.

This year I gained more out of the science fair. I went to most of the booths and talked more to the exhibitors.

The first session I went to was the NTCJews session. Three presenters from three different organizations shared technology projects. Two of them talked about a problem the organization had internally, how technology was used to help them solve the problem, the challenges they faced, and how this new technology helped them do their job better. After each presentation, session participants got a chance to ask the presenters questions about their project.  I thought this was a great example of a type of session that could happen at a future NTC in the IT track.

The next session I went to was the blogging session I led. Here are a few things that came up that were interesting:
  • One organization measures success of their blog if it gets picked up by blogs and journalists. 
  • One organization shared that their most successful blog post was a a guest post.
  • It was interesting to me that no one was using Pinterest for their blog and very few were using LinkedIn for blog promotion. 
  • I had shared information about Blog Action Day (which is held in October) and I was surprised that nobody was familiar with it.
  • Organizations are not looking at their web content for blog ideas.

I attended uX secrets and community organizers connect on the second day of the conference. The uX Secrets session was about donation forms, which is a topic many nonprofit bloggers have written about in the past year.  The community organizers session was a place for organizers to share their successes with others. I liked the idea that was shared about making a screenshot of a good conversation in an online community.

On the last day of the conference, I attended the session on holiday digital campaigns in the morning. I really enjoyed this session since I like seeing the examples of these types of campaigns and content. One thing I learned is that if an organization has a successful campaign one year, they should do the same campaign the next year.

The last session I attended was digital marketing that gets results, which was my favorite session.  Here are a few things I learned:
  • Organizations need to start tracking engagement
  • Donations can be compared to e-commerce
  • Organizations need to get visual on social media
  • Organizations need to participate more in conversations 
  • Not many organizations have a presence on LinkedIn

I ended NTC by going to geek games where I played bingo and won one of the rounds.

I came back from NTC with topics to write about in this blog and ideas to improve NTEN's Nonprofit Blogging Group.

Tuesday, March 18, 2014

Blogging Session at 2014 Nonprofit Technology Conference

Last week I led a session at the Nonprofit Technology Conference about blogs.  My presentation is below. You can also read my guest post on NTEN's Blog where I wrote a preview of my session.

Saturday, February 15, 2014

2014 Nonprofit Communications Trends Report

The 2014 Nonprofit Communications Trends Report was released last month. It was interesting to see that some of the findings were the same from last year.

Here are some of the findings:
  • Once again the three most important goals for nonprofit communications strategies are acquiring new donors (53%), engaging our community (49%) and general brand awareness (39%). The percentages are lower, but the order of the three are still the same.
  • Once again the three most important tools are websites, social media other than blogging, and email marketing. 
  • The three most important social media sites are still Facebook, Twitter, and YouTube.
  • Nonprofits are most likely to add or experiment with Instagram (30%), Pinterest (29%), YouTube (28%), and LinkedIn (27%) this year.  
  • The biggest challenge nonprofits expect to have is still lack of time to produce quality content.
  • Nonprofits still expect to spend the most time producing content for Email newsletter articles, Facebook updates, and event marketing.

Thursday, November 14, 2013

2014 Nonprofit Marketing Report

The 2014 Nonprofit Marketing Report was just released by Blackbaud and The Content Marketing Institute.  Here are some of the findings:

  • 92% of nonprofit professionals use content marketing.
  • The social media platform used the most to distribute content is Facebook (91%).  Other platforms used are Twitter (69%), YouTube (65%), LinkedIn (53%), Google+ (27%), and Pinterest (25%).
  • The top 3 goals for nonprofit content marketing are fundraising (79%), brand awareness (73%), and engagement (65%).  I was surprised to see that website traffic was at 51% and volunteer recruitment was at 43%.
  • The top 3 metrics for nonprofit content marketing success are increased fundraising (66%) , website traffic (53%), and social media sharing (49%). It was interesting to see that subscriber growth was at 31%.
  • The 7 content marketing challenges that nonprofit professionals face the most are lack of time (69%), lack of budget (67%), producing the kind of content that engages (48%), lack of knowledge and training (45%), inability to measure content effectiveness (36%), producing enough content (35%), and producing a variety of content (31%).