Tuesday, June 16, 2015

10 Ways Candy Crush and Nonprofits Are Alike

I have been busy playing Candy Crush over the past couple of years.

There are many ways Candy Crush and nonprofits are alike. Here are 10 ways I came up with:

  1. In Candy Crush, the goals for each level are not the same. This is just like how each campaign for a nonprofit has a different goal.

  2. In Candy Crush, you might have to replay levels more than once to achieve the goal. This is just like how a nonprofit may not reach their goals right away and have to keep trying to reach them.

  3. In Candy Crush, you feel accomplished after completing a level. This is just like how a nonprofit feels after having a successful campaign.

  4. In Candy Crush, there are different strategies to complete levels. This is just like how nonprofits need different strategies to reach their goals.

  5. In Candy Crush, you have bombs that you must clear before you get to 0. This is just like how a nonprofit has a certain amount of time to raise money for a campaign or get signatures for a petition.

  6. In Candy Crush, you have to make enough points to pass a level. This is just like how a nonprofit has to raise enough money to make a difference.

  7. In Candy Crush, not all levels of the same type (jelly, ingredients, order) are exactly the same. This is just like how nonprofits have types of supporters who are either volunteers or donors. Each volunteer and each donor are not exactly the same.

  8. In Candy Crush, you have order levels where you have to collect different types of candies. Sometimes you have to create candy bombs, striped candies, and wrapped candies. This is just like how a nonprofit needs to create different content for their different audiences.

  9. In Candy Crush, you can only play when you have lives. You run out of lives and have to wait for it to recharge. This is just like how a nonprofit collects item donations. Nonprofits may not have a big supply of items and they have to wait to have a bigger supply.

  10. In Candy Crush Soda, you have to find the bears. This is just like how nonprofits have to find people to support their organization.

Monday, May 04, 2015

2015 Nonprofit Benchmarks Study

The 2015 Nonprofit Benchmarks Study has recently been released.

Here are some of the findings:
  • Environmental group experienced the most growth in email list size and saw the greatest increase in the number of online gifts. This was the only group to send more advocacy email than fundraising email.
  • Health organizations sent the fewest fundraising emails. 
  • Hunger/Poverty organizations had the highest website donation conversion rate — 3.6% of their website visitors made a donation. 
  • Wildlife/Animal Welfare groups posted at a greater rate than anyone else on both Facebook and Twitter.

E-mail List Growth
  • Environmental was the only group that saw an increase. (from 20% to 32%)
  • Wild/Animal Welfare stayed the same at 21%.
  • Hunger/Poverty went way down from 58% to 15%.
  • Medium organizations was the only size that increased. (10% to 15%)
  • Both small and large organizations decreased. Small organizations went from 29% to 13% and large organizations went from 16% to 8%.

  • Hunger/Poverty organizations sent the most fundraising messages. They also only sent one newsletter during the year.
  • Rights organizations sent out the most newsletters during the year. (9)

Wednesday, January 21, 2015

2015 Nonprofit Communications Trends Report

The 2015 Nonprofit Communications Trends Report was recently released. Here are some of the findings:
  • The three most important communications goals are engaging our community (57%), retaining current donors (53%), and brand awareness (51%).  It is interesting to see that these were also the top three goals found in the nonprofit content marketing report that was released a few months ago.
  • The biggest challenge is still lack of time to produce quality content.
  • The most important communication channels are websites, e-mail marketing, and traditional social media. 
  • Facebook is still the most important social media site and Twitter is the second. These results were the same findings from the nonprofit content marketing report.
  • Nonprofit communicators spend the most time producing content for Facebook and E-Newsletters.  

Friday, January 02, 2015

Great Nonprofit Blog Posts from 2014 about Technology, Communications, and Fundraising

Every month I post a roundup of nonprofit blog posts on the Nonprofit Blog Exchange. For 2014, I decided to make a list of my favorite posts throughout the year that were linked in the roundups.

Listed below are links to 66 blog posts from 25 blogs.


Blackbaud’s blog, npENGAGE, is one of my favorite nonprofit related blogs. I always include their posts in my roundups. According to my stats for 2014, their blog had the most clicks from The Nonprofit Blog Exchange blog.  Here are 7 posts I included in the roundups this year:
Kivi’s Nonprofit Communications Blog

Kivi’s Blog has always been one of my favorite blogs about nonprofit communications. Her posts are always included in my roundups because they have great information nonprofits can learn from. This year she added more guest posts to her blog. According to my stats for 2014, her blog had the 2nd most clicks from The Nonprofit Blog Exchange blog.  Here are 8 posts I included in the roundups this year:
The Non-Profit Marketing Blog

The Non-Profit Marketing Blog is the blog for Network for Good. According to my stats for 2014, their blog had the 3rd most clicks from The Nonprofit Blog Exchange blog. Here are 6 posts I included in the roundups this year:
Beth’s Blog

Beth Kanter's blog is the most well known nonprofit blog. Her blog has been part of the exchange for the longest. Here are my favorite posts from her blog this past year:
J Campbell Social Marketing
Ann Green’s Nonprofit Blog
Red Rooster Group’s Blog
Techsoup's Blog
The Fundraising Resource Group's Blog
ASU Lodestar Center Blog
Communicate and Howe!
Event Fundraising Blog
Frogloop (Blog for Care2)
Fundraising Coach
The Storytelling Non-Profit Nonprofit Charitable Orgs

Drowning in Content? Curated Link Roundups Can Help

Donation Pay's Blog

Questions to Ask About Your Fundraising, Halfway Through the Holiday Push

Double The Donation Blog

Nonprofits - How to Use Social Media to Build Donor Loyalty

Engaging Volunteers

Winning People Over to Your Cause - Part One: Welcome Change

Get Fully Funded

Tips and Resources for Evaluating your Fundraising Efforts

Getting Attention

How Great Website Design DRIVES Action

LipmanHearne Commons

Five Steps to Take Before Starting a Website Redesign

Michelle Chaplin’s Blog

10 Easy A/B Tests for Your Email

The Collins Group Blog

How Tech is Changing Fundraising

Wild Apricot

From the Olympics to the Oscars - Non-profit Newsjacking Gold

Want your nonprofit blog listed in the roundups? Learn more about signing up your blog. Blogs included are blogs for organizations and blogs about nonprofits.

Tuesday, December 16, 2014

Summary of 2015 Nonprofit Content Marketing Report

The 2015 Nonprofit Content Marketing Report was recently published by Blackbaud and The Content Marketing Institute.

Here are some of the findings:
  • 35% of the respondents said their content marketing is effective in their organization.
  • The top two goals for nonprofit content marketing are brand awareness (87%) and engagement (84%)
  • The top three metrics used to measure content marketing success are increased event attendance/participation (55%) , website traffic (54%) and increased fundraising (44%). Website traffic and increased fundraising were also the top three metrics last year.
  • 50% of the respondents created more content over the past year compared to last year.
  • The average number of marketing audiences is 4.
  • The top six ways nonprofits market their content are social media content-other than blogs (93%), in person events (89%), e-newsletters (88%), articles on website (86%), illustrations/photos (86%), and videos (82%). 
  • The social media site used the most is Facebook at 94%. Facebook was also the most used last year.  Last year's data showed Twitter as the second most used site at 69% and this year it is also the second most used at 84%.  It is interesting to note that each social media site used has increased over the past year. 
  • Facebook is also the most effective social media site used.
  • 48% of nonprofits publish new content daily or multiple times a week.
  • The top three challenges nonprofit marketers face are lack of budget (56%), measuring content effectiveness (52%), and producing engaging content (49%).
  • Nonprofit marketers are currently working on becoming better storytellers (66%), creating visual content (63%), creating more engaging/higher quality content (62%), better understanding of audience (59%), and organizing content on website (59%).