Friday, August 22, 2014

Ice Bucket Challenge Roundup

The ALS Ice Bucket Challenge has been a trending topic on the Internet. Many people in the nonprofit sector and social media have shared their thoughts about why this challenge has been successful.

Here is a roundup of these articles-

Why the #IceBucketChallenge works (from the Nonprofit Marketing Blog)

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits (from J Campbell Social Marketing)

Creating Your Nonprofit’s Version of the #IceBucketChallenge (from Kivi's Nonprofit Communications Blog)

How to Knock Off the Ice Bucket Challenge and Make Social Media Work for Your Cause (from Fired Up Fundraising)

Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success? (from Beth Kanter)

The ALS Ice Bucket Challenge: 3 Lessons In Social Media Strategy (from Business 2 Community)

Four Lessons Brands Can Learn From the ALS Ice Bucket Challenge (from Forbes)

Haters Gonna Hate: Ice Bucket Challenge Edition (from Marissa Garza)

Changing the World One Bucket of Ice at a Time  (LinkedIn post by Nicholas L.)

The Ice Bucket Challenge and the Art of Storytelling (LinkedIn post by Amanda S.)

7 Reasons behind the Fundraising Success of the Ice Bucket Challenge (LinkedIn post by David W.)

What the ALS Ice Bucket Challenge Teaches Us About Social Media (LinkedIn post by Frank G.)

Know of any other articles that explain why this challenge is a success and what nonprofits can learn from it?

Wednesday, July 16, 2014

Nonprofit Editorial Calendar Resources

Editorial calendars is a topic people are interested in talking about in the Nonprofit Digital Communications CoP that I organize for NTEN.

I shared a bunch of resources related to editorial calendars and asked for other resources to be added to the list.  I created a document with all the resources at editorial calendar resources. This includes resources related to nonprofits and general editorial calendar resources.

Here is a list of resources that are about nonprofit editorial calendars:

LightBox Collaborative's 2014 Editorial Calendar

Editorial Calendars - Resources for You (from Kivi's Nonprofit Marking Guide)

How to Create a Nonprofit Editorial Calendar (from Network for Good)

5 Questions to Ask When Planning Your Nonprofit's 2014 Editorial Calendar (from Douglas Gould and Company)

How to Create an Editorial Calendar (from Ann Green's Nonprofit Blog)

Developing an Editorial Calendar for Your Nonprofit Marketing Team (from Salsa)

What editorial calendar resources can be added to the list?

Monday, June 30, 2014

Notes from 2014 Nonprofit 2.0 Unconference

Last week I attended the Nonprofit 2.0 Unconference in DC. Here are my notes-

Session #1  - Making Tech Less Scary (which was really how to make tech less scary for others)

  • Tool vs. Strategy
  • There are many tech tools - how to decide which one to use
    • How to get people to know about tech tools
    • End goal = who are you trying to reach
    • Don't use a technology just to use it
    • Ask about tech tools on discussions like progressive exchange or techsoup
  • Technology in Organizations
    • You need staff in orgs to grow social media by retweeting and sharing
    • People like to learn about people that work at orgs 
    • It's not about e-mail, it's about content
    • It's not about social media, it's about engagement
    • Have a social media policy and include examples of good posts for Twitter & Facebook
    • Have messages ready in advance for Twitter & Facebook
  • Tech Tools
    • Campaign Monitor
    • MailChimp
    • Eventbrite
    • Cyfe
    • HootSuite
    • Issuu
    • Scribd
    • Dedupe
    • ManageFlitter

Session #2 - Analytics
  • What data to tell higher up people in org
  • Types of data
    • Program specific
    • Websites/E-mail/Blogs/Social Media 
  • Shared posts = success
  • Fundraising posts are successful in a different way
  • Tracking e-mails
    • how many people are getting e-mails
    • losing people because of content not because of number of e-mail
    • have a picture in e-mails 
    • have a reason to engage in an e-mail
    • type of of e-mail sent - track open rate
  • Number of website visitors vs. competitors
  • Educate people about why we care about data
  • Types of posts
    • Posts you have to post -  stuff about partners or sponsors
    • Fun posts - like pictures
    • This is like serving veggies and desserts
  • Get data to tell stories, which is what the audience & leaders care about
  • People need to feel engaged and part of the conversation
  • Data takes time
  • Look at bigger picture
  • 3 questions to ask - Who is the audience? What do you want them to do? What does success look like?
  • Have one ask in e-mails

Session #3 - Breaking through the noise
  • Put a happy picture on donation page
  • What works on one social media site might not work on another site
  • Websites and blogs are your hub - use social media to bring people there
  • Find out who your followers are without being creepy
  • Ask for Twitter and Facebook profile links on forms
  • Repurpose content

Monday, May 26, 2014

2014 Social Media Marketing Industry Report

The Social Media Examiner recently released the 2014 Social Media Marketing Industry Report. Here are some of the findings:

The top 5 social media questions marketers want answered are
  1. What social tactics are most effective? 
  2. What are the best ways to engage my audience with social media?
  3. How do I measure the return on my social media marketing? 
  4. What are the best social management tools? 
  5. How do I find my target audience with social media?

92% of marketers said that social media was important to their businesses.

68% of marketers analyze their social media activities.

43% of marketers feel like their Facebook efforts are working. Most marketers either don't know or indicated that their Facebook marketing is not working.

The top two benefits of social media marketing are increasing exposure and increasing traffic.

Facebook (94%), Twitter (83%),  LinkedIn (71%), YouTube (57%), blogging (55%), Google+ (54%) and Pinterest (47%) were the top seven platforms used by marketers

The most important platforms marketers use are Facebook (54%),  LinkedIn (17%), Twitter (12%) and blogging (8%).

The most important content for marketers is original written content (58%).

Content forms marketers want to learn more about is creating original visual assets (68%).

Monday, April 28, 2014

2014 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual eNonprofit Benchmarks Study. Here are some of the findings:

E-mail List Growth 
  • Environmental organizations went up from 15% in 2012 to 19% in 2013, which is still less than 25% in 2011
  • International organizations have gone up year - from 5% in 2011, to 8% in 2012, to 10% in 2013
  • Wildlife and Animal Welfare organizations went down from 31% in 2012 to 20% in 2013
  • Small organizations went up each year - from 2% in 2011, to 7% in 2012, to 26% in 2013

  • Newsletters had a 2% open rate increase
  • Environmental organizations sent out the most e-mail messages to subscribers
  • International organizations sent out the most fundraising e-mails
  • Environmental organizations sent out the most advocacy and newsletter e-mail