2019 Digital Outlook Report

The 2019 Digital Outlook Report was recently released.

Here are some of the findings and information shared:

• Majority of the participants were from the United States (45.03%)  and Canada (35.10%).
• Health and Human Services organizations had the most participants (30.46%).
• Facebook is used the most for marketing and fundraising. However, majority of the organizations were not measuring their efforts.
• It's clear that staff need to be trained on analytics.
• Marketing/Communications and Fundraising teams need to work together.