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Blogs associated with traditional journals may help bridge the gap between the literature and blogs, says Glenn McGee, editor-in-chief of The American Journal of Bioethics. The leading journal in its field, it was the first to create a companion blog, Blog.Bioethics.Net.
The bioethics blog allows the journal to respond faster and in different ways to public controversies, says McGee. The blog has high impact, he adds, often influencing reporting on ethical issues by the mainstream media.
Print journals cannot keep up with developments in certain fields, adds Gavin Schmidt, a researcher at NASA's Goddard Institute for Space Studies in New York, who blogs at RealClimate.org with other climate scientists.
After reading this article, I came up with more ideas for nonprofit blogs. Nonprofits can create blogs for their publications, and to discuss the issues and news related to their organization. This would allow the readers of publications and people interested in the mission of the organization to join in on the discussion and to keep up to date. The readers of the blog can post comments and link to the blog on their blog or website. If the blog allows comments, people can see who else is interested in the issues and meet new people with their same interests.