October is National Breast Cancer Awareness Month. There are many cause marketing initiatives this month that are donating to the Susan G. Komen Foundation.
These initiatives include the following:
Yoplait is having its ninth year of the Save Lids to Save Lives program. From now until December 2006, you can mail the pink lids to Yoplait. They will donate 10 cents to the Susan G. Komen Foundation for each lid they receive. You can find out more at Yoplait's Committment to Breast Cancer.
Campbell's Soup replaced their red-and-white labels with pink-and-white labels on their condensed tomato and chicken-noodle soup. Campbell will donate 3.5 cents per pink can to the Susan G. Komen Foundation through Kroger.
To support the fight against breast cancer, Mattel has created a Pink Ribbon Barbie doll. The Susan G. Komen Foundation will receive at least $100,000 from Mattel. For more information check out New Barbie Doll Could Teach Children About Breast Cancer.
Here are links to blog entries and articles about other initiatives for Breast Cancer Awareness:
CultureJunkie: Breast Cancer Awareness
WorkForce Software Supports National Breast Cancer Awareness Month at National Conferences