"Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the top 200 largest US charities as defined by Forbes Magazine. They found that seventy-five percent of the charities are using some form of social media."
Why are nonprofits using the social web?
- for branding
- to increase awareness of their missions
- to connect with their constituencies
Nonprofits are blogging at a higher rate than businesses.
*Social media includes blogging, podcasting, using message boards, social networking, video blogging and wikis