Thursday, November 29, 2007

Nonprofits Use Blogs and Social Media More Than Businesses

According to the article, Nonprofits Outpacing Businesses on Social Media -

"Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the top 200 largest US charities as defined by Forbes Magazine. They found that seventy-five percent of the charities are using some form of social media."

Why are nonprofits using the social web?

  • for branding
  • to increase awareness of their missions
  • to connect with their constituencies

Nonprofits are blogging at a higher rate than businesses.

The full report can be found at Blogging for the Hearts of Donors.

*Social media includes blogging, podcasting, using message boards, social networking, video blogging and wikis

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