Questions Always Asked
- How much money is raised online
- How much money raised is from online
2010 Online Giving Report
- Online giving went up 35%
- January was the month that had the largest percentage of online giving for 2010 . Usually December is the month that has the largest percentage. For 2010, 18.4% of online giving took place in January and 18.3% took place in December. This was because of the Haiti earthquake.
- International Affairs went up by 130.8%
- Activists are 7 times more likely to donate
- Best targets for activists - a repeat activist who took action within the last 24 hours, current donor who took action within the last month, or a super activist who took 6+ actions in the last 12 months
- Ask to give after taking action
- Nonprofits on Facebook- 77.6% raise less than $1,000
- Mobile giving is the future
- Organizations can use the report by looking at the trends for the size of the organization and by sector
Fundraising for Emergencies
- Be prepared
- Act quick
- Most people give on websites and do not wait for a message to give
Online Giving for Disasters
- People give within the first 5 days
- Online giving in the first 5 days after the Haiti Earthquake was 19% more than the 2004 Asian Tsunami and 109% more than Hurricane Katrina
An interesting question was asked at the session asking if other online fundraising reports showed the same trends. I am interested in looking at other reports to see how they are alike and different.
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