Tuesday, January 15, 2013

2013 Nonprofit Communications Trends Report

The 2013 Nonprofit Communications Trends Report was just released. Here are some of the findings:

  • The three most important goals nonprofit communications strategies are acquiring new donors (57%), engaging our community (52%) and general brand awareness (45%). Creating website traffic was at 22% and building print or e-mail list was at 18%. 
  • Websites, social media other than blogging, and email marketing are the most important tools. 
  • The three most important social media sites are Facebook (94%), Twitter (62%), and YouTube (42%).
  • Nonprofits are most likely to add or experiment with Pinterest this year.
  • Nonprofits expect to spend the most time this year producing content for Email newsletter articles (52%), Facebook updates (49%), event marketing (38%), and website articles (36%).  Producing content for blog posts was at 20%,  Twitter updates was at 18%, and infographics was at 6%.
  • The biggest challenge nonprofits expect to have is lack of time to produce quality content.

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