How Nonprofits Are Like Snowflakes

Nonprofit organizations are like snowflakes. There are many organizations that are trying to solve the same problems. But each organization is unique in their way of solving the problem. Just like snowflakes, no organization is the same.

One way for nonprofits to share how their organization is unique is by sharing their stories on the Internet.  Nonprofit Quarterly has some great web content ideas for nonprofits in their article titled "The Role of Hope in the Nonprofit Website".

Here are some ideas mentioned in the article -

• Showcase your past impact my sharing your past successes
• Share stories about individuals
• Share data
• Let community members tell their own stories

How Nonprofits Can Take Advantage of Their LinkedIn Page

While researching nonprofits on LinkedIn, I noticed that many organizations are not taking advantage of their LinkedIn page.

Nonprofits can upload their logo, add a header image, share news, and add products & services.  LinkedIn members can follow nonprofits to stay updated on their news and recommend their products & services.

I like how organizations (and companies) can add a thumbnail image for their products & services. The product or service has its own page on LinkedIn with a description and a link can be included to that product's page on the organization's website.

Examples of products & services listed:

• The American Red Cross lists donating blood and disaster relief as services. The disaster relief page has a link to their newsroom on their website.
• The American Cancer Society lists Relay for Life (which has 52 recommendations) and their blog as products. The Relay for Life page has a link to the Relay for Life website and the blog page has a link to their blog.

Listed below are links to LinkedIn pages for nonprofits that I think are great examples. These organizations have updated their pages with their logo and banner images. They have also listed products & services. Most of these organizations keep their followers updated by posting videos, photos, news updates, and links to their website.

American Red Cross

American Cancer Society

American Heart Association

National Kidney Foundation

Invisible Children Inc.

The Leukemia & Lymphoma Society

The World Bank

Action Against Hunger | ACF-USA

The Nature Conservancy



Links for more information about LinkedIn pages:

HOW TO: Claim Your Nonprofit’s “Company Page” on LinkedIn (from Nonprofit Tech 2.0)

Company Pages - Frequently Asked Questions (from LinkedIn)

LinkedIn Offers Personalized Banner Image For Company Pages (from Business 2 Community)



What are your favorite nonprofit pages on LinkedIn?