Nonprofit organizations are like snowflakes. There are many organizations that are trying to solve the same problems. But each organization is unique in their way of solving the problem. Just like snowflakes, no organization is the same.
One way for nonprofits to share how their organization is unique is by sharing their stories on the Internet. Nonprofit Quarterly has some great web content ideas for nonprofits in their article titled "The Role of Hope in the Nonprofit Website".
Here are some ideas mentioned in the article -
- Showcase your past impact my sharing your past successes
- Share stories about individuals
- Share data
- Let community members tell their own stories