2013 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual  eNonprofit Benchmarks Study. Here are some of the findings:

• The two sectors with e-mail list growth in 2012 were Health and Wildlife & Animal Welfare. Health has gone up since 2010 by about 10% in each year. (10% in 2010, 20% in 2011, and 31% in 2012)  Wildlife & Animal Welfare went up by 27% in 2012. (17% in 2010, went down to 5% in 2011, and went up to 32% in 2012)
• The Environmental sector had the most e-mail open rates with 16%. 
• The Environmental sector had the most e-mail click through rate with 2.6%.
• The Environmental sector had the most e-mail advocacy click through rate with 5.5%.
• The two sectors with the highest e-mail newsletter click through rates were Environmental (with 2.9%) and Wildlife & Animal Welfare (with 2.1%)