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Wednesday, April 10, 2013

2013 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual  eNonprofit Benchmarks Study. Here are some of the findings:

  • The two sectors with e-mail list growth in 2012 were Health and Wildlife & Animal Welfare. Health has gone up since 2010 by about 10% in each year. (10% in 2010, 20% in 2011, and 31% in 2012)  Wildlife & Animal Welfare went up by 27% in 2012. (17% in 2010, went down to 5% in 2011, and went up to 32% in 2012)
  • The Environmental sector had the most e-mail open rates with 16%. 
  • The Environmental sector had the most e-mail click through rate with 2.6%.
  • The Environmental sector had the most e-mail advocacy click through rate with 5.5%.
  • The two sectors with the highest e-mail newsletter click through rates were Environmental (with 2.9%) and Wildlife & Animal Welfare (with 2.1%)

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