The post starts off with a few facts about the Great Horned Owl. Then the webcam from Explore.org is embedded in the post. The post ends with a link to the Owl Research Institute website where readers can learn more about owls or donate to the organization.
Cute animals rule the social web. Photos and videos of animals posted on social media get lots of likes, shares, views, and comments. Beth Kanter wrote about this on her blog in her entry titled "What’s the Secret to Social Media Success? Cute Animal Theory".
Organizations should add text to the photos, videos, and webcams they share on social media. Here are some ideas of what can be added-
- Facts about the animal
- Current news about the animal
- Link to your organization's fact page about the animal
- Link to your organization's donation, volunteering, or e-mail signup page