2014 Nonprofit Communications Trends Report

The 2014 Nonprofit Communications Trends Report was released last month. It was interesting to see that some of the findings were the same from last year.

Here are some of the findings:

• Once again the three most important goals for nonprofit communications strategies are acquiring new donors (53%), engaging our community (49%) and general brand awareness (39%). The percentages are lower, but the order of the three are still the same.
• Once again the three most important tools are websites, social media other than blogging, and email marketing. 
• The three most important social media sites are still Facebook, Twitter, and YouTube.
• Nonprofits are most likely to add or experiment with Instagram (30%), Pinterest (29%), YouTube (28%), and LinkedIn (27%) this year.  
• The biggest challenge nonprofits expect to have is still lack of time to produce quality content.
• Nonprofits still expect to spend the most time producing content for Email newsletter articles, Facebook updates, and event marketing.