E-mail List Growth
- Environmental organizations went up from 15% in 2012 to 19% in 2013, which is still less than 25% in 2011
- International organizations have gone up year - from 5% in 2011, to 8% in 2012, to 10% in 2013
- Wildlife and Animal Welfare organizations went down from 31% in 2012 to 20% in 2013
- Small organizations went up each year - from 2% in 2011, to 7% in 2012, to 26% in 2013
E-mails
- Newsletters had a 2% open rate increase
- Environmental organizations sent out the most e-mail messages to subscribers
- International organizations sent out the most fundraising e-mails
- Environmental organizations sent out the most advocacy and newsletter e-mail
