2014 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual eNonprofit Benchmarks Study. Here are some of the findings:

E-mail List Growth 

• Environmental organizations went up from 15% in 2012 to 19% in 2013, which is still less than 25% in 2011

• International organizations have gone up year - from 5% in 2011, to 8% in 2012, to 10% in 2013

• Wildlife and Animal Welfare organizations went down from 31% in 2012 to 20% in 2013

• Small organizations went up each year - from 2% in 2011, to 7% in 2012, to 26% in 2013

E-mails

• Newsletters had a 2% open rate increase

• Environmental organizations sent out the most e-mail messages to subscribers

• International organizations sent out the most fundraising e-mails

• Environmental organizations sent out the most advocacy and newsletter e-mail