Session #1 - Making Tech Less Scary (which was really how to make tech less scary for others)
http://bit.ly/VqYFVd
- Tool vs. Strategy
- There are many tech tools - how to decide which one to use
- How to get people to know about tech tools
- End goal = who are you trying to reach
- Don't use a technology just to use it
- Ask about tech tools on discussions like progressive exchange or techsoup
- Technology in Organizations
- You need staff in orgs to grow social media by retweeting and sharing
- People like to learn about people that work at orgs
- It's not about e-mail, it's about content
- It's not about social media, it's about engagement
- Have a social media policy and include examples of good posts for Twitter & Facebook
- Have messages ready in advance for Twitter & Facebook
- Tech Tools
- Campaign Monitor
- MailChimp
- Eventbrite
- Cyfe
- HootSuite
- Issuu
- Scribd
- Dedupe
- ManageFlitter
Session #2 - Analytics
- What data to tell higher up people in org
- Types of data
- Program specific
- Websites/E-mail/Blogs/Social Media
- Shared posts = success
- Fundraising posts are successful in a different way
- Tracking e-mails
- how many people are getting e-mails
- losing people because of content not because of number of e-mail
- have a picture in e-mails
- have a reason to engage in an e-mail
- type of of e-mail sent - track open rate
- Number of website visitors vs. competitors
- Educate people about why we care about data
- Types of posts
- Posts you have to post - stuff about partners or sponsors
- Fun posts - like pictures
- This is like serving veggies and desserts
- Get data to tell stories, which is what the audience & leaders care about
- People need to feel engaged and part of the conversation
- Data takes time
- Look at bigger picture
- 3 questions to ask - Who is the audience? What do you want them to do? What does success look like?
- Have one ask in e-mails
Session #3 - Breaking through the noise
- Put a happy picture on donation page
- What works on one social media site might not work on another site
- Websites and blogs are your hub - use social media to bring people there
- Find out who your followers are without being creepy
- Ask for Twitter and Facebook profile links on forms
- Repurpose content