Notes from 2014 Nonprofit 2.0 Unconference

Last week I attended the Nonprofit 2.0 Unconference in DC. Here are my notes-

Session #1  - Making Tech Less Scary (which was really how to make tech less scary for others)
http://bit.ly/VqYFVd

• Tool vs. Strategy
• There are many tech tools - how to decide which one to use
• How to get people to know about tech tools
• End goal = who are you trying to reach
• Don't use a technology just to use it
• Ask about tech tools on discussions like progressive exchange or techsoup
• Technology in Organizations
• You need staff in orgs to grow social media by retweeting and sharing
• People like to learn about people that work at orgs 
• It's not about e-mail, it's about content
• It's not about social media, it's about engagement
• Have a social media policy and include examples of good posts for Twitter & Facebook
• Have messages ready in advance for Twitter & Facebook
• Tech Tools
• Campaign Monitor
• MailChimp
• Eventbrite
• Cyfe
• HootSuite
• Issuu
• Scribd
• Dedupe
• ManageFlitter

Session #2 - Analytics

• What data to tell higher up people in org
• Types of data
• Program specific
• Websites/E-mail/Blogs/Social Media 
• Shared posts = success
• Fundraising posts are successful in a different way
• Tracking e-mails
• how many people are getting e-mails
• losing people because of content not because of number of e-mail
• have a picture in e-mails 
• have a reason to engage in an e-mail
• type of of e-mail sent - track open rate
• Number of website visitors vs. competitors
• Educate people about why we care about data
• Types of posts
• Posts you have to post -  stuff about partners or sponsors
• Fun posts - like pictures
• This is like serving veggies and desserts
• Get data to tell stories, which is what the audience & leaders care about
• People need to feel engaged and part of the conversation
• Data takes time
• Look at bigger picture
• 3 questions to ask - Who is the audience? What do you want them to do? What does success look like?
• Have one ask in e-mails

Session #3 - Breaking through the noise

• Put a happy picture on donation page
• What works on one social media site might not work on another site
• Websites and blogs are your hub - use social media to bring people there
• Find out who your followers are without being creepy
• Ask for Twitter and Facebook profile links on forms
• Repurpose content