- The three most important communications goals are engaging our community (57%), retaining current donors (53%), and brand awareness (51%). It is interesting to see that these were also the top three goals found in the nonprofit content marketing report that was released a few months ago.
- The biggest challenge is still lack of time to produce quality content.
- The most important communication channels are websites, e-mail marketing, and traditional social media.
- Facebook is still the most important social media site and Twitter is the second. These results were the same findings from the nonprofit content marketing report.
- Nonprofit communicators spend the most time producing content for Facebook and E-Newsletters.
Pages
Wednesday, January 21, 2015
2015 Nonprofit Communications Trends Report
The 2015 Nonprofit Communications Trends Report was recently released. Here are some of the findings:
Friday, January 02, 2015
Great Nonprofit Blog Posts from 2014 about Technology, Communications, and Fundraising
Every month I post a roundup of nonprofit blog posts on the Nonprofit Blog Exchange. For 2014, I decided to make a list of my favorite posts throughout the year that were linked in the roundups.
Listed below are links to 66 blog posts from 25 blogs.
npENGAGE
Blackbaud’s blog, npENGAGE, is one of my favorite nonprofit related blogs. I always include their posts in my roundups. According to my stats for 2014, their blog had the most clicks from The Nonprofit Blog Exchange blog. Here are 7 posts I included in the roundups this year:
Kivi’s Blog has always been one of my favorite blogs about nonprofit communications. Her posts are always included in my roundups because they have great information nonprofits can learn from. This year she added more guest posts to her blog. According to my stats for 2014, her blog had the 2nd most clicks from The Nonprofit Blog Exchange blog. Here are 8 posts I included in the roundups this year:
The Non-Profit Marketing Blog is the blog for Network for Good. According to my stats for 2014, their blog had the 3rd most clicks from The Nonprofit Blog Exchange blog. Here are 6 posts I included in the roundups this year:
Beth Kanter's blog is the most well known nonprofit blog. Her blog has been part of the exchange for the longest. Here are my favorite posts from her blog this past year:
Communicate and Howe!
Event Fundraising Blog
Fundraising Coach
The Storytelling Non-Profit
About.com Nonprofit Charitable Orgs
Drowning in Content? Curated Link Roundups Can Help
Donation Pay's Blog
Questions to Ask About Your Fundraising, Halfway Through the Holiday Push
Double The Donation Blog
Nonprofits - How to Use Social Media to Build Donor Loyalty
Engaging Volunteers
Winning People Over to Your Cause - Part One: Welcome Change
Get Fully Funded
Tips and Resources for Evaluating your Fundraising Efforts
Getting Attention
How Great Website Design DRIVES Action
LipmanHearne Commons
Five Steps to Take Before Starting a Website Redesign
Michelle Chaplin’s Blog
10 Easy A/B Tests for Your Email
The Collins Group Blog
How Tech is Changing Fundraising
Wild Apricot
From the Olympics to the Oscars - Non-profit Newsjacking Gold
Want your nonprofit blog listed in the roundups? Learn more about signing up your blog. Blogs included are blogs for organizations and blogs about nonprofits.
Listed below are links to 66 blog posts from 25 blogs.
npENGAGE
Blackbaud’s blog, npENGAGE, is one of my favorite nonprofit related blogs. I always include their posts in my roundups. According to my stats for 2014, their blog had the most clicks from The Nonprofit Blog Exchange blog. Here are 7 posts I included in the roundups this year:
- 10 Must-Have Elements for Nonprofit Websites
- How Healthy is your Nonprofit Website?
- Curating Content: How to Leverage Stories from Your Community
- Five Actions to Enable an Efficient Two-Way Communication
- 9 Underutilized Emails that Improve Donor Retention
- 4 Things Successful Fundraising Appeals Have in Common and How to Get the Right Mix
- What 'Humans of New York' Can Teach You About End of Year Fundraising
Kivi’s Blog has always been one of my favorite blogs about nonprofit communications. Her posts are always included in my roundups because they have great information nonprofits can learn from. This year she added more guest posts to her blog. According to my stats for 2014, her blog had the 2nd most clicks from The Nonprofit Blog Exchange blog. Here are 8 posts I included in the roundups this year:
- Kick-Start Yourself with a Communications Grid (Guest post)
- 6 Steps to Building an Engaged Staff Writing Team (Guest post )
- How Are You Segmenting Your Email List?
- 5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization) (Guest post)
- How to Make Online Donations Simple for Potential Donors (Guest post)
- Your Favorite Engagement Asks?
- Social Media Awareness That Works: S’mores in the Outdoors (Guest Post)
- Mind Your Microcontent: 8 Little Bits That Can Make a Big Difference In Your Next Email
The Non-Profit Marketing Blog is the blog for Network for Good. According to my stats for 2014, their blog had the 3rd most clicks from The Nonprofit Blog Exchange blog. Here are 6 posts I included in the roundups this year:
- 7 Ways to Make 2014 the Year of the Donor
- 11 Great Online Giving Tips for #GivingTuesday and Every Day
- Use Your Newsletters to Keep Donors Loyal, Focused, and Giving
- 6 Types of Stories that Spur Giving
- Is your nonprofit content urgent?
- How great content can help you raise more money
Beth Kanter's blog is the most well known nonprofit blog. Her blog has been part of the exchange for the longest. Here are my favorite posts from her blog this past year:
- Content Curation: The Art and Science of Spotting Awesome
- How Many Social Channels Should Our Nonprofit Use?
- 7 Tips for Using Quotes for Your Nonprofit’s Content Strategy
- 3 Reasons Why Nonprofits Don’t Do Storytelling
- 10 Ways to Build Loyalty Among Online Community Members
- 5 Quick Ways to Improve Your Nonprofit Email Newsletter
- 10 Ways Nonprofits Can Succeed with Visual Marketing
- The 4 Questions You Need To Answer When Raising Money Online/
- Don't Let Your Donors Pack Up and Leave
- Show Your Donors How You Are Making a Difference
- Stay Connected Throughout the Year by Using a Communications Calendar
- Five Ways to Improve Your Fundraising and Communications in 2015
- 4 Tips to Make Your Nonprofit Stand Out from the Crowd
- Nonprofits Need Strong Brands to Achieve Their Missions
- Building a Case for Support
- Is It Time to Rebrand
- 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling
- Learning from Failure: Building Online Communities
- The Nine Steps of Planning a Successful Technology Project
- Do You Need a New Website? Check Out Idealware’s New Free Workbook
- 10 Social Media Tips for Non-Profits
- Nonprofit Marketing: Learn Why Your Website Visitors Aren’t Donating
- Nonprofit Marketing: 10 Web Design Tips That Will Increase Your Online Donations
Communicate and Howe!
Event Fundraising Blog
- 10 Tips on How to Rock Your Event Social Media
- Five Best Practices and Tips for Hosting Tweet Chats and Twitter Parties
Fundraising Coach
The Storytelling Non-Profit
About.com Nonprofit Charitable Orgs
Drowning in Content? Curated Link Roundups Can Help
Donation Pay's Blog
Questions to Ask About Your Fundraising, Halfway Through the Holiday Push
Double The Donation Blog
Nonprofits - How to Use Social Media to Build Donor Loyalty
Engaging Volunteers
Winning People Over to Your Cause - Part One: Welcome Change
Get Fully Funded
Tips and Resources for Evaluating your Fundraising Efforts
Getting Attention
How Great Website Design DRIVES Action
LipmanHearne Commons
Five Steps to Take Before Starting a Website Redesign
Michelle Chaplin’s Blog
10 Easy A/B Tests for Your Email
The Collins Group Blog
How Tech is Changing Fundraising
Wild Apricot
From the Olympics to the Oscars - Non-profit Newsjacking Gold
Want your nonprofit blog listed in the roundups? Learn more about signing up your blog. Blogs included are blogs for organizations and blogs about nonprofits.
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