Wednesday, January 21, 2015

2015 Nonprofit Communications Trends Report

The 2015 Nonprofit Communications Trends Report was recently released. Here are some of the findings:
  • The three most important communications goals are engaging our community (57%), retaining current donors (53%), and brand awareness (51%).  It is interesting to see that these were also the top three goals found in the nonprofit content marketing report that was released a few months ago.
  • The biggest challenge is still lack of time to produce quality content.
  • The most important communication channels are websites, e-mail marketing, and traditional social media. 
  • Facebook is still the most important social media site and Twitter is the second. These results were the same findings from the nonprofit content marketing report.
  • Nonprofit communicators spend the most time producing content for Facebook and E-Newsletters.  

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