Here are some of the findings and information shared:
- Majority of the participants were from the United States (45.03%) and Canada (35.10%).
- Health and Human Services organizations had the most participants (30.46%).
- Facebook is used the most for marketing and fundraising. However, majority of the organizations were not measuring their efforts.
- It's clear that staff need to be trained on analytics.
- Marketing/Communications and Fundraising teams need to work together.