I just came across an article posted on Nonprofit Times titled Social Networking. It brings up some interesting points about nonprofits and social networking sites.
Here is an excerpt from the article:
"Check out the American Cancer Society (ACS) on the Web portal YouTube.com and you'd think the nonprofit is active in showing videos. If you search for the organization on YouTube, you'll see the cartoon The Flintstones appearing to change directions after smoking. You'll also see that $100,000 was raised during one event at Michigan State University. News regarding colorectal cancer is in one video, and the Relay for Life details are shown in another video.
But Marty Coelho, national managing director for marketing and communication at ACS, isn't using YouTube for Relay for Life. Volunteers took to the net and uploaded more than 120 videos.
Volunteers and donors are flocking to MySpace for personal pages, Flickr.com for photo sharing, and YouTube.com for viewing and uploading videos and social networking in general."