Goals and Ideas for Nonprofit Blogs

I came across an interesting blog entry and presentation at Community Organizer 2.0 titled Strategic Blogging for Nonprofits.

According to the blog entry, there are three questions that should be asked when working on a blog for an organization.

1. Who is your audience?

2. Why are they coming to your blog?

3. What do you want them to do?

The presentation has some ideas of topics nonprofits can blog about.

Here are some ideas:

• News/Updates
• Campaign Information
• Behind the Scenes
• Call to Action
• Personal Stories
• Achievements