14 Things Nonprofits Can Learn from The Millennial Impact Report

The Millennial Impact Project published their 2013 Report.  Here are some of the findings -

• Millennials prefer to share information about the cause, not the organization itself
• Millennials use websites first to learn about the organization, and then connect with their social networks to stay updated
• 75% of Millennials like, retweet, or share content on social media
• Millennials like photos
• Millennials' biggest website pet peeve is when the information has not been recently updated  (I wrote a blog entry on Website Pet Peeves in 2005)
• Millennial Action Taken On Websites - 51% connect via social media, 46% donated to a cause, 46% read a blog post
• More than 60% of respondents liked it most when nonprofits shared stories about successful projects or the people they help
• Organizations should post regularly on Facebook with photos, infographics, and videos 
• Make sure the "About" section on your website is easy to find
• Make it clear how to get involved with your organization
• Include a way to donate on your homepage
• Show a clear call to action in e-mail messages
• Show how the money donated goes towards specific projects
• Include photos of who or what the money donated goes towards