Blog Action Day - Nonprofits Raising Their Voice Through Stories

Today is Blog Action Day and this year's theme is Raise Your Voice.

Nonprofits raise their voice by sharing their success stories on their websites and blogs. They want people to know what a difference they are making.

Nonprofits can also share stories written by people who gained something from their organization. People submit their stories so they can raise their voice so others will learn how the organization impacted them. Nonprofits post these stories so people will know that they are really making a difference for others.

Here are examples of nonprofits that are sharing stories on their website about people they have helped-

American Red Cross-  Real Life Stories has stories about the people they have helped

Communities in Schools - Success Stories Page has stories about the students they have served

United Way-  Their stories page has stories about the lives they have changed

10 Ways Candy Crush and Nonprofits Are Alike

I have been busy playing Candy Crush over the past couple of years.

There are many ways Candy Crush and nonprofits are alike. Here are 10 ways I came up with:

1. In Candy Crush, the goals for each level are not the same. This is just like how each campaign for a nonprofit has a different goal.


2. In Candy Crush, you might have to replay levels more than once to achieve the goal. This is just like how a nonprofit may not reach their goals right away and have to keep trying to reach them.


3. In Candy Crush, you feel accomplished after completing a level. This is just like how a nonprofit feels after having a successful campaign.


4. In Candy Crush, there are different strategies to complete levels. This is just like how nonprofits need different strategies to reach their goals.


5. In Candy Crush, you have bombs that you must clear before you get to 0. This is just like how a nonprofit has a certain amount of time to raise money for a campaign or get signatures for a petition.


6. In Candy Crush, you have to make enough points to pass a level. This is just like how a nonprofit has to raise enough money to make a difference.


7. In Candy Crush, not all levels of the same type (jelly, ingredients, order) are exactly the same. This is just like how nonprofits have types of supporters who are either volunteers or donors. Each volunteer and each donor are not exactly the same.


8. In Candy Crush, you have order levels where you have to collect different types of candies. Sometimes you have to create candy bombs, striped candies, and wrapped candies. This is just like how a nonprofit needs to create different content for their different audiences.


9. In Candy Crush, you can only play when you have lives. You run out of lives and have to wait for it to recharge. This is just like how a nonprofit collects item donations. Nonprofits may not have a big supply of items and they have to wait to have a bigger supply.


10. In Candy Crush Soda, you have to find the bears. This is just like how nonprofits have to find people to support their organization.

2015 Nonprofit Benchmarks Study

The 2015 Nonprofit Benchmarks Study has recently been released.

Here are some of the findings:

• Environmental group experienced the most growth in email list size and saw the greatest increase in the number of online gifts. This was the only group to send more advocacy email than fundraising email.
• Health organizations sent the fewest fundraising emails. 
• Hunger/Poverty organizations had the highest website donation conversion rate — 3.6% of their website visitors made a donation. 
• Wildlife/Animal Welfare groups posted at a greater rate than anyone else on both Facebook and Twitter.

E-mail List Growth

• Environmental was the only group that saw an increase. (from 20% to 32%)
• Wild/Animal Welfare stayed the same at 21%.
• Hunger/Poverty went way down from 58% to 15%.
• Medium organizations was the only size that increased. (10% to 15%)
• Both small and large organizations decreased. Small organizations went from 29% to 13% and large organizations went from 16% to 8%.

E-mails

• Hunger/Poverty organizations sent the most fundraising messages. They also only sent one newsletter during the year.
• Rights organizations sent out the most newsletters during the year. (9)

2015 Nonprofit Communications Trends Report

The 2015 Nonprofit Communications Trends Report was recently released. Here are some of the findings:

• The three most important communications goals are engaging our community (57%), retaining current donors (53%), and brand awareness (51%).  It is interesting to see that these were also the top three goals found in the nonprofit content marketing report that was released a few months ago.
• The biggest challenge is still lack of time to produce quality content.
• The most important communication channels are websites, e-mail marketing, and traditional social media. 
• Facebook is still the most important social media site and Twitter is the second. These results were the same findings from the nonprofit content marketing report.
• Nonprofit communicators spend the most time producing content for Facebook and E-Newsletters.  

Great Nonprofit Blog Posts from 2014 about Technology, Communications, and Fundraising

Every month I post a roundup of nonprofit blog posts on the Nonprofit Blog Exchange. For 2014, I decided to make a list of my favorite posts throughout the year that were linked in the roundups.

Listed below are links to 66 blog posts from 25 blogs.

npENGAGE

Blackbaud’s blog, npENGAGE, is one of my favorite nonprofit related blogs. I always include their posts in my roundups. According to my stats for 2014, their blog had the most clicks from The Nonprofit Blog Exchange blog.  Here are 7 posts I included in the roundups this year:

• 10 Must-Have Elements for Nonprofit Websites 
• How Healthy is your Nonprofit Website?
• Curating Content: How to Leverage Stories from Your Community
• Five Actions to Enable an Efficient Two-Way Communication 
• 9 Underutilized Emails that Improve Donor Retention 
• 4 Things Successful Fundraising Appeals Have in Common and How to Get the Right Mix
• What 'Humans of New York' Can Teach You About End of Year Fundraising

Kivi’s Nonprofit Communications Blog

Kivi’s Blog has always been one of my favorite blogs about nonprofit communications. Her posts are always included in my roundups because they have great information nonprofits can learn from. This year she added more guest posts to her blog. According to my stats for 2014, her blog had the 2nd most clicks from The Nonprofit Blog Exchange blog.  Here are 8 posts I included in the roundups this year:

• Kick-Start Yourself with a Communications Grid (Guest post)
• 6 Steps to Building an Engaged Staff Writing Team (Guest post )
• How Are You Segmenting Your Email List? 
• 5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)  (Guest post)
• How to Make Online Donations Simple for Potential Donors (Guest post)
• Your Favorite Engagement Asks?
• Social Media Awareness That Works: S’mores in the Outdoors (Guest Post)
• Mind Your Microcontent: 8 Little Bits That Can Make a Big Difference In Your Next Email 

The Non-Profit Marketing Blog

The Non-Profit Marketing Blog is the blog for Network for Good. According to my stats for 2014, their blog had the 3rd most clicks from The Nonprofit Blog Exchange blog. Here are 6 posts I included in the roundups this year:

• 7 Ways to Make 2014 the Year of the Donor
• 11 Great Online Giving Tips for #GivingTuesday and Every Day
• Use Your Newsletters to Keep Donors Loyal, Focused, and Giving
• 6 Types of Stories that Spur Giving 
• Is your nonprofit content urgent?
• How great content can help you raise more money

Beth’s Blog

Beth Kanter's blog is the most well known nonprofit blog. Her blog has been part of the exchange for the longest. Here are my favorite posts from her blog this past year:

• Content Curation: The Art and Science of Spotting Awesome
• How Many Social Channels Should Our Nonprofit Use?
• 7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

J Campbell Social Marketing

• 3 Reasons Why Nonprofits Don’t Do Storytelling
• 10 Ways to Build Loyalty Among Online Community Members
• 5 Quick Ways to Improve Your Nonprofit Email Newsletter
• 10 Ways Nonprofits Can Succeed with Visual Marketing
• The 4 Questions You Need To Answer When Raising Money Online/

Ann Green’s Nonprofit Blog

• Don't Let Your Donors Pack Up and Leave
• Show Your Donors How You Are Making a Difference
• Stay Connected Throughout the Year by Using a Communications Calendar
• Five Ways to Improve Your Fundraising and Communications in 2015 

Red Rooster Group’s Blog

• 4 Tips to Make Your Nonprofit Stand Out from the Crowd 
• Nonprofits Need Strong Brands to Achieve Their Missions 
• Building a Case for Support 
• Is It Time to Rebrand

Techsoup's Blog

• 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling 
• Learning from Failure: Building Online Communities
• The Nine Steps of Planning a Successful Technology Project
• Do You Need a New Website? Check Out Idealware’s New Free Workbook

The Fundraising Resource Group's Blog

• 10 Social Media Tips for Non-Profits 
• Nonprofit Marketing: Learn Why Your Website Visitors Aren’t Donating 
• Nonprofit Marketing: 10 Web Design Tips That Will Increase Your Online Donations

ASU Lodestar Center Blog

• Four Online Fundraising Pitfalls-And How to Avoid Them
• Nonprofit Marketing: Beyond Social Media

Communicate and Howe!

• Nonprofit Communications Strategy: Did you succeed?
• Know your blogging terminology

Event Fundraising Blog

• 10 Tips on How to Rock Your Event Social Media
• Five Best Practices and Tips for Hosting Tweet Chats and Twitter Parties

Frogloop (Blog for Care2)

• 3 Best Practices to Rock Your Blog
• 10 Must Have Year-End Fundraising Tips

Fundraising Coach

• 4 Disney Lessons to Transform Your Donor Retention 
• Nonprofit Marketing Tips from 19 Experts 

The Storytelling Non-Profit

• Using Donor Stories for a Successful Giving Tuesday 
• How To Make Your Non-Profit Stand Out 

About.com Nonprofit Charitable Orgs

Drowning in Content? Curated Link Roundups Can Help

Donation Pay's Blog

Questions to Ask About Your Fundraising, Halfway Through the Holiday Push

Double The Donation Blog

Nonprofits - How to Use Social Media to Build Donor Loyalty

Engaging Volunteers

Winning People Over to Your Cause - Part One: Welcome Change

Get Fully Funded

Tips and Resources for Evaluating your Fundraising Efforts

Getting Attention

How Great Website Design DRIVES Action

LipmanHearne Commons

Five Steps to Take Before Starting a Website Redesign

Michelle Chaplin’s Blog

10 Easy A/B Tests for Your Email

The Collins Group Blog

How Tech is Changing Fundraising

Wild Apricot

From the Olympics to the Oscars - Non-profit Newsjacking Gold


Want your nonprofit blog listed in the roundups? Learn more about signing up your blog. Blogs included are blogs for organizations and blogs about nonprofits.