You should not use a new technology (or any technology) just to use it. You need to set goals. What do you want to accomplish by using this new technology? How will it help your organization?
Create a plan on implementing the technology.
For example, you want to start a blog for your organization. Who will be updating the blog? Who do you hope will be reading the blog? What content will you include? How often will you be posting new entries?
Evaulate the technology as time goes on. Is it successful? What works? What does not work? How can you make improvements?
More information about technology planning -
- What's involved in technology planning?
- Tips For Getting More Out of Your Technology
- Why a Technology Plan?
- So What's the Full Value of Technology?