How can these sites work for nonprofits?
- Profiles - Create an account for your organization, issue related to your mission, or campaign. Members will be able to add you as a friend. Include information about your organization, issue, or campaign. Provide a link to your website address.
- Blogs - You can create a blog with your account. Even if you have another blog, you should still consider creating a blog to reach the younger audience. Include information related to news, how to get involved, and other related topics.
- Groups- Create a group for your organization, issue related to your mission, or campaign. Both sites have a Nonprofit category and have many groups already listed. A group will allow you to have discussions about various topics.
Examples from MySpace
After creating your profile or group, be sure to add a link to it on your website and blog. The Worthy Causes Foundation Website is a good example of this.
These examples show that nonprofits can participate in social networking, even though it may be a younger audience. Anything related to the environment, health, and campaigns seem to attract this audience.