Nonprofits Use Social Media More Than Businesses and Education

The University of Massachusetts Dartmouth Center for Marketing Research published a report titled US Charities’ Adoption of Social Media Study. This is the third year they have published a study about nonprofits using social media. They received responses from 76 organizations.

Here are some of the findings of the report:

• In 2009, nonprofits used Social Networking (96%) and Twitter (90%) the most. Social Networking went up from 32% in 2007 and 79% in 2008.
• In 2009, 65% of nonprofits used blogs which went up from 34% in 2007 and 57% in 2008.
• In 2009, 93% of nonprofits used Facebook, compared with Higher Education at 84% and Inc. 500 at 61%.
• In 2009, 90% of nonprofits used Twitter, compared with Higher Education at 59% and Inc. 500 at 52%.
• In 2009, the adoption of blogging for nonprofits was 65%, compared to 51% for Higher Education, 45% for Inc. 500, and 22% for Fortune 500.