Monday, June 30, 2014

Notes from 2014 Nonprofit 2.0 Unconference

Last week I attended the Nonprofit 2.0 Unconference in DC. Here are my notes-

Session #1  - Making Tech Less Scary (which was really how to make tech less scary for others)

  • Tool vs. Strategy
  • There are many tech tools - how to decide which one to use
    • How to get people to know about tech tools
    • End goal = who are you trying to reach
    • Don't use a technology just to use it
    • Ask about tech tools on discussions like progressive exchange or techsoup
  • Technology in Organizations
    • You need staff in orgs to grow social media by retweeting and sharing
    • People like to learn about people that work at orgs 
    • It's not about e-mail, it's about content
    • It's not about social media, it's about engagement
    • Have a social media policy and include examples of good posts for Twitter & Facebook
    • Have messages ready in advance for Twitter & Facebook
  • Tech Tools
    • Campaign Monitor
    • MailChimp
    • Eventbrite
    • Cyfe
    • HootSuite
    • Issuu
    • Scribd
    • Dedupe
    • ManageFlitter

Session #2 - Analytics
  • What data to tell higher up people in org
  • Types of data
    • Program specific
    • Websites/E-mail/Blogs/Social Media 
  • Shared posts = success
  • Fundraising posts are successful in a different way
  • Tracking e-mails
    • how many people are getting e-mails
    • losing people because of content not because of number of e-mail
    • have a picture in e-mails 
    • have a reason to engage in an e-mail
    • type of of e-mail sent - track open rate
  • Number of website visitors vs. competitors
  • Educate people about why we care about data
  • Types of posts
    • Posts you have to post -  stuff about partners or sponsors
    • Fun posts - like pictures
    • This is like serving veggies and desserts
  • Get data to tell stories, which is what the audience & leaders care about
  • People need to feel engaged and part of the conversation
  • Data takes time
  • Look at bigger picture
  • 3 questions to ask - Who is the audience? What do you want them to do? What does success look like?
  • Have one ask in e-mails

Session #3 - Breaking through the noise
  • Put a happy picture on donation page
  • What works on one social media site might not work on another site
  • Websites and blogs are your hub - use social media to bring people there
  • Find out who your followers are without being creepy
  • Ask for Twitter and Facebook profile links on forms
  • Repurpose content