Here are some of the findings:
- The top 3 goals are engaging community, managing brand and reputation, and raising issue awareness. These have been the top goals for past years.
- Nonprofit communicators feel the least skilled in graphic design, photography and analytics / measuring performance.
- The word clouds of what nonprofit communicators want to do more and less this year was an interesting part of this report.
This was interesting because social media, content, and communications ranked high for both doing more and doing less.
Storytelling, community, audience, planning, measuring, analytics, donors, video, and writing ranked high for doing more. It was good to see blog ranked high too.