Friday, April 19, 2013

Gardens on Pinterest

April is National Garden Month. Since gardens are visual, I was curious to see how gardens were using Pinterest to show photos of their gardens. Listed below are links to Pinterest pages for gardens that I think are great examples.

Atlanta Botanical Garden

Chicago Botanic Garden

Desert Botanical Garden

Lewis Ginter Botanical Garden

Longwood Gardens

Missouri Botanical Garden

Naples Botanical Garden

New York Botanical Garden

Paul J. Ciener Botanical Garden

Powell Gardens

What boards are gardens creating and pinning/repinning to?

  • Colors
  • Birds
  • Butterflies
  • Insects
  • Wildlife
  • What's in Bloom
  • Crafts and Art
  • Books
  • Weddings
  • Special Events
  • Types of Flowers
  • Pins from Visitors

I took the picture above at the Butterfly Garden at Brookside Gardens in 2010

Wednesday, April 10, 2013

2013 eNonprofit Benchmarks Study

NTEN and M+R Strategic Services recently released their annual  eNonprofit Benchmarks Study. Here are some of the findings:

  • The two sectors with e-mail list growth in 2012 were Health and Wildlife & Animal Welfare. Health has gone up since 2010 by about 10% in each year. (10% in 2010, 20% in 2011, and 31% in 2012)  Wildlife & Animal Welfare went up by 27% in 2012. (17% in 2010, went down to 5% in 2011, and went up to 32% in 2012)
  • The Environmental sector had the most e-mail open rates with 16%. 
  • The Environmental sector had the most e-mail click through rate with 2.6%.
  • The Environmental sector had the most e-mail advocacy click through rate with 5.5%.
  • The two sectors with the highest e-mail newsletter click through rates were Environmental (with 2.9%) and Wildlife & Animal Welfare (with 2.1%)