2019 Digital Outlook Report

The 2019 Digital Outlook Report was recently released.

Here are some of the findings and information shared:

• Majority of the participants were from the United States (45.03%)  and Canada (35.10%).
• Health and Human Services organizations had the most participants (30.46%).
• Facebook is used the most for marketing and fundraising. However, majority of the organizations were not measuring their efforts.
• It's clear that staff need to be trained on analytics.
• Marketing/Communications and Fundraising teams need to work together. 

2018 Nonprofit Communications Trends Report

The 2018 Nonprofit Communications Trends Report was recently released.

Here are some of the findings:

• The top 3 goals are engaging community, managing brand and reputation, and raising issue awareness.   These have been the top goals for past years.

• Nonprofit communicators feel the least skilled in graphic design, photography and analytics / measuring performance.

• The word clouds of what nonprofit communicators want to do more and less this year was an interesting part of this report.
  
  This was interesting because social media, content, and communications ranked high for both doing more and doing less.
  
  Storytelling, community, audience, planning, measuring, analytics, donors, video, and writing ranked high for doing more. It was good to see blog ranked high too.

Social Media, Technology, and Nonprofit Related Sessions at APA 2017 Convention

Earlier this month, I got to attend part of APA's Convention.  Here is a summary of some of the sessions:

Activism - Can Psychologists Be Scholar Activists on Social Media?
(notes from discussion session)

Functional Building Blocks of Social Media

• Frequency: The number of times a post is displayed on social media platform ("going viral", #TrendingTopic)
• Accessibility: Social media tools are generally available to the public
• Immediacy: Social Media platforms provides instant information and response.
• Usability: Anyone with access can operate the social media production

Social Media has transformed traditional media

• The public has the power to inform
• Audience is less passive and more active
• Traditional media utilizes social media

People use more than one social media site because:

• Each site is used for a different reason
• Their personality can be shown in different ways

#BeWell: The Organic Generation and Use of Hashtags to Promote Mental Health
(poster session)

This research looked at the content associated with hashtags on Twitter, Facebook, and Instagram that were created in response to some mental health event. Two hashtags,  #YouGoodMan and #YesAllWomen, were looked at for this study. Both of these were trending and in news articles.

Hashtags can be used to follow discussions about issues and events related to mental health. It was suggested that organically generated hashtags can be connected to organizational mental health awareness campaigns.

Senior Citizen Volunteerism: It's Impact on the Provider and Recipient of Services
(poster session)

Recent research has confirmed that volunteering as an elder can lead to decrease in depression, improved physical health, higher life satisfaction, and may delay physical and cognitive decline.

This research surveyed senior citizen volunteers and senior clients of the RSVP SeniorCare Program.

The findings confirmed that both the volunteers and recipients showed improved mental and physical health.

It was suggested in this poster that these benefits should be highlighted at local council of aging offices and social media to encourage seniors to volunteer.

The Availability of Online Resources for Psychological Adjustment After Adult Vision Loss
(poster session)

This study looked at 46 websites for organizations that provide blind rehabilitation to see what information they had about mental health.

Findings:

• 13 (28.3%) of these websites had information about psychological adjustment to vision loss and the need for mental health counseling
• 16 sites (34.8%) provided a list of books and websites about mental health adjustment post-vision loss

Their findings suggest that this issue is overlooked and patients will have a hard time finding these resources. It was suggested that these organizations need to offer more mental health services and to update their websites with this information.

10 Interesting Findings from the 2017 State of Blogging Report

The 2017 State of the Blogging Industry Report was recently released by ConvertKit.

There were about 850 bloggers that were surveyed. I was surpised to see that nonprofit was in the bottom of the topics blogged about. Even though not many bloggers were nonprofit related, the findings are interesting for nonprofits to read.

Here are some the findings and how it might relate to nonprofits:

1. The 3rd and 4th top reasons for starting a blog was to build an audience and to teach what they know.   Nonprofits start blogs to share what they know about their mission. They want to build an audience of readers who will support their organization.


2. The top blog topic was professional development. This fits well with the nonprofit blogs people are reading. When asking others about favorite nonprofit blogs, people mention blogs that are nonprofit related not blogs that an organization writes. These are blogs that nonprofit staff can benefit from. Topics include technology, communication, and fundraising.


3. The top 20 blog topics include marketing, technology, web design, and web development. These are some of the topics that are written about on nonprofit related blogs.


4. The only topic that could be nonprofit related in the top 20 is art.


5. The survey had an other category. Some of the write-ins were education and health.


6. Most of the bloggers intend to publish blog posts once a week, but they actually post more than once a day. Every organization is different and there isn't an answer on how often to post. It depends what is best for your organization. It's suggested to at least post once a week.


7. Bloggers measure success on their blogs post the most by website visitors and e-mail subscribers. Social shares was also one of the top ways.


8. Bloggers grow their audience by using social media and e-mail marketing. Nonprofits can gain new readers by including links to blog posts in their e-newsletters. 


9. Facebook and Twitter are used the most to promote blog posts. 


10. Finding time and growing audience were two top struggles that bloggers have. These are the same struggles nonprofits have.

What I Learned About Digital Inclusion at the 2017 Nonprofit Technology Conference

I attended the Nonprofit Technology Conference two weeks ago. Most of the sessions I attended were about digital inclusion, which will help me improve NTEN's Digital Inclusion Online Community that I organize.


NTEN’s Digital Inclusion Toolkit: Resource Sprint

This session was to brainstorm ideas to add to NTEN's Digital Inclusion Toolkit.  We divided up into 6 groups, one for each topic. After 10 minutes, we switched to another group.

Topics were:

1.  Participant Outreach & Engagement, Engaging Volunteers and Staff
2.  Partnerships
3.  Classroom Management and Development
4.  Curriculum and Tools
5.  Connecting to the Digital Inclusion Community and Staying Informed
6.  Devices and Access

Here is what was discussed in my groups:

• There are many digital literacy resources available so there is no need to create from scratch.
• Focus on activities that are already successful and bring in technology. One example was shared where there was a job fair and then computers were available to use.
• A beginner class teaches how to use a mouse and Windows.
• Customize training for what people need.
• People don't have time to learn technology skills.
• People don't see how the skills will help improve their lives.
• Have incentives for people who attend classes.
• Partnerships are important to find clients, spread the word, and to get devices.

Same Issues, Different Contexts: Digital Literacy in Schools, Libraries, and Housing

This session was a brainstorming session where barriers and solutions were shared.  

One barrier that I thought was interesting was that there is a lack of knowledge about digital inclusion is. People think everyone has access to technology and that digital inclusion issues end with just being connected. 

One solution I really liked was to have more storytelling. 

Connect: Digital Inclusion

This session was a smaller discussion about digital inclusion. Here are a few things that were discussed:

• Making technology accessible for people with disabilities
• Some staff at organizations are from low-income areas - how to train them to do their job
• Older workers have done the same things for years and don't want to change with new technologies
• Smaller organizations and businesses can't afford technology products and are falling behind

Tech within Reach—Best Practices for Including No-Tech and Low-Tech Communities into our Work

This was probably my favorite session at NTC.  Some of the information shared in this session was about DC, which is local to me to it was very interesting.

• Older Adults - make tech relevant for daily life
• LinkedIn is a great tool for SEO
• It's a success hearing "I want to use this again"
• Make programs tech-based
• 1 in 4 homes in DC lack broadband service
• People aren't online because of relevance (34%), skills (32%),  cost (19%), and access (7%)
• People aren't online are low-income residents who are seniors, returning citizens, or ESL residents

Byte Back is an organization in DC that provides technology training and career services. Here are some facts about them:

• Job seekers are their target audience.
• They find that young adults are literate with mobile, but they do not know how to use a desktop computer. They don't know how to type or use Microsoft Office.
• Outreach includes word of mouth, bus & metros ads, Facebook ads, and partners.