Sunday, February 17, 2019

2019 Digital Outlook Report

The 2019 Digital Outlook Report was recently released.

Here are some of the findings and information shared:

  • Majority of the participants were from the United States (45.03%)  and Canada (35.10%).
  • Health and Human Services organizations had the most participants (30.46%).
  • Facebook is used the most for marketing and fundraising. However, majority of the organizations were not measuring their efforts.
  • It's clear that staff need to be trained on analytics.
  • Marketing/Communications and Fundraising teams need to work together. 

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