Monday, March 01, 2010

Survey on Using Social Media to Meet Nonprofit Goals

Idealware just published a report titled Using Social Media to Meet Nonprofit Goals: The Results of a Survey. This is based on a survey that Idealware conducted in November 2009 about how nonprofits use social media. They received responses from 459 nonprofit staff members about their use of Facebook, MySpace, LinkedIn, Twitter, video sharing, photo sharing, and blogs.

Here are some of the findings of the report:
  • The social media channel that was used the most was Facebook and more than half of them update their content on there regularly
  • Nonprofits are using social media the most to reach new potential supporters and to enhance relations with existing audience
  • The respondents felt that social media was not effective for raising money

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