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Wednesday, February 22, 2012

How Nonprofits Can Use Pinterest

I have started thinking about how nonprofits can use Pinterest.

I think museums, zoos, aquariums, and organizations that have to do with animals and the environment will benefit the most from this website. They have the content to share that people will want to pin and repin. People like to pin photos of animals, nature, and art. They will go to websites for these types of organizations to find photos to pin.


Content Nonprofits Can Pin on Pinterest
  • Do you have lots of pictures on your website? Organize them into different categories to make boards with.
  • Pin photos from campaigns, events, and programs.
  • Do you have an online store? Pin photos of the items and include the price.

Examples of Content Nonprofits Have Pinned


Wildlands Network pinned photos from their website onto a board called What We Do. This is a great way for people to see what the organization does.

Smithsonian pinned pictures from their website and organized them into boards. The boards they have created so far include football and Black History Month.

Kids Wish Network pinned pictures of wishes and programs.

ASPCA pinned pictures of items in their online store, photos of adoptable animals, and photos of rescue & adoption stories.

National Wildlife Foundation has a board called Animal Appreciation Days.


Links


Steal These 42 Creative Pinterest Ideas for Nonprofits (from frogloop)

Five Pinterest Best Practices for Nonprofits (from Nonprofit Tech 2.0 Blog)

11 Must-Follow Nonprofits on Pinterest (from Nonprofit Tech 2.0 Blog)

Interested in Pinterest? (from Connection Café)

Pinterest For Nonprofits: 7 Organizations To Watch (from Huffpost Impact)

Should your nonprofit be using Pinterest? (from Ragan's PR Daily)

How Pinterest Can Help Your Animal Nonprofit (from Pawsitively Design)

How your nonprofit can use Pinterest (from JVA's Nonprofit Street)

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