Saturday, January 26, 2013

Arts Organizations and Digital Technologies

Pew Internet released a report this month titled "Arts Organizations and Digital Technologies".

Here are some of the findings that I thought were interesting:
  • The most common activities on arts organizations websites are content creation, sharing, and comments.  These activities include posting photos (94%), allowing users to share content (90%), streaming & posting video (81%), streaming or posting audio (57%) maintaining a blog (50%).
  • The other major activity on websites is event promotion and management.  These activities include maintaining an online calendar (74%) and selling tickets online (72%).
  • I was surprised to see that not many arts organizations have online exhibits (20%) and have educational/instructional content (22%) on their websites.
  • The three social media platforms used the most are Facebook (99%), Twitter (74%), and YouTube (67%).
  • The most common thing they do with social media is to engage with member before, during, or following an event (82%). The second most common thing is monitoring what people are saying about their organization (77%).

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