I was reading the questions from the NTC Blogging Panel. They came up with some great questions.
Listed below are the questions I would like to explore more. I will write about them either on here, on the Nonprofit Blog Exchange, or on Netsquared.
- It is important to know who your audience is, understand that it may change as you go along, who you attract. So how do we do this?
- What is your goal? To educate, build community, fundraise. Focus on one to start with.
- What is the true cost involved in blogging? What's the management time, how many hours, time is already short, now you want me to blog?
- What's the impact of blogging in a distributed organization with a lot of chapters, where they might write things which do not reflect central policy, and may reflect poorly. What do you do?
- What resources are there for blogging (see the right side of this blog!)?
- When thinking about how to generate content for blogs, there's often a lot of internal communication about current news that can be used externally - strategic. Target where communication is happening to generate content without doing new work
- How do you rally citizen blog armies or communities of bloggers around a cause?
- How do you get other influential bloggers to link to your org/cause's blog?
- How do you get people motivated around issues with blogs like the March of Dimes Share Your Story site does?
- How do you teach blog etiquette (the one person who makes it a personal platform - me me me )?
- What are the advantages between blogs and message boards? What are the differences between blogs, wikis, message boards, etc and how do I decide which to use? In combination?
- Are people using blogs as community building tools? Examples?
1 comment:
These are good questions that are worth discussing.
I think that blogging is useful mostly for organizations who generate newsworthy items on an hourly or daily basis. A blog seems like a perfect format for posting this kind of information. An organization that has a legislative agenda, for example, could use a blog to inform readers about the progress of a bill and urge them to write to their elected representatives. Organizations whose work involves responding to events--legislative actions, trials, executions, government corruption scandals, natural disasters, famines, and others--would benefit most from blogging.
I think that organizations whose work is not event-oriented--those that do research or philanthropy, for example--would not benefit much from blogging.
--D. Rowe
Post a Comment