Sunday, October 10, 2010

How Breast Cancer Awareness Groups Use Facebook and Twitter

I read an article on titled
'Social' Support: Breast cancer groups use Facebook, Twitter to boost awareness.

Here are some interesting facts from the article:
  • Breast cancer groups use social media to reach people who might not otherwise hear their message.
  • Breast cancer groups have different objectives and different groups they try to reach.
  • Volunteers for the American Cancer Society use social media to get the word out about events.
  • Susan G. Komen for the Cure uses its Facebook page, which has more than 280,000 likes, to drive traffic to its website. People are coming to their website to learn more about the information they are posting.
  • Twitter is also useful for posting information about events. Followers of a group can retweet messages for their followers to see.

After reading this article, I started thinking about nonprofits using Facebook and Twitter.

Here are my thoughts:
  • Organizations can encourage their supporters to post information about upcoming events and campaigns on both Facebook and Twitter.
  • Use Facebook and Twitter to post links from your organization's website. Link to new reports, studies, press releases, new resources, and any other new content on the website. Followers and people who like your organization do not check your organization's website daily. They can see your new content through links on Facebook and Twitter.
  • Organizations reach new people through social media.

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