Survey on Using Social Media to Meet Nonprofit Goals

Idealware just published a report titled Using Social Media to Meet Nonprofit Goals: The Results of a Survey. This is based on a survey that Idealware conducted in November 2009 about how nonprofits use social media. They received responses from 459 nonprofit staff members about their use of Facebook, MySpace, LinkedIn, Twitter, video sharing, photo sharing, and blogs.

Here are some of the findings of the report:

• The social media channel that was used the most was Facebook and more than half of them update their content on there regularly
• Nonprofits are using social media the most to reach new potential supporters and to enhance relations with existing audience
• The respondents felt that social media was not effective for raising money

How Nonprofits Can Search Blogs and Twitter to Find Supporters

There are many ways nonprofits can find supporters on the internet. Two of these ways include searching blogs and Twitter. This is a great way to see who is writing and talking about your organization and a particular topic related to your organization.

What to search for:

• Your organization's name
  
• Topics related to your organization's issue
• Campaign your organization is having
• An event for your organization

Where to search:

• Technorati
  
• Google Blog Search
• BlogPulse
• Twitter Search

How to Connect With Supporters:

• Write comments on their blog entries
• Send a tweet or direct message to thank the person who tweeted about your organization
  
• Follow the person on Twitter (and if they are not following you yet, they can learn you are on twitter and hopefully follow you back)
• Retweet their messages
  
• Link to their blog post in your tweet

Case Studies About Social Media

I enjoy reading about social media and how different places use it. I was very excited to find case studies at Ignite's Blog.

They have two lists of case studies-

1. 26 Social Media Marketing Examples in Detail
   
2. Non Profit Social Media Marketing Examples

40 Susan G. Komen for the Cure Affiliate Facebook Pages

Susan G. Komen For The Cure Facebook Page


Komen Affiliate Facebook Pages:

1. Austin Affiliate
2. Arkansas Affiliate
3. Boise Affiliate
4. Central Florida Affiliate
5. Central Valley Affiliate
6. Charlotte Affiliate
7. Chattanooga Affiliate
8. Chicagoland Area Affiliate
9. Cincinnati Affiliate
10. Columbus Affiliate
11. Connecticut Affiliate
12. Dallas County Affiliate
13. Denver Affiliate
14. Eastern Washington Affiliate
15. Grand Rapids Affiliate
16. Greater Amarillo Affiliate
17. Greater New York City Affiliate
18. Indianapolis Affiliate
19. Los Angeles County Affiliate
20. Lubbock Area Affiliate
21. Maine Affiliate
22. Massachusetts Affiliate
23. Miami/Ft. Lauderdale Affiliate
24. Mid-Kansas Affiliate
25. Mid-Missouri Affiliate
26. North Central Alabama Affiliate
27. Northern Nevada Affiliate
28. Northeast New York Affiliate
29. Northeast Ohio Affiliate
30. Northwest Ohio Affiliate
31. Orange County Affiliate
32. Oregon and SW Washington Affiliate
33. Philadelphia Affiliate
34. Puget Sound Affiliate
35. Richmond Affiliate
36. South Florida Affiliate
37. Southwest Florida Affiliate
    
38. St. Louis Affiliate
39. Tidewater Affiliate
40. Tri-Cities TN Affiliate

Blog Action Day - Climate Change Content on Facebook

There are many groups, pages, and causes on Facebook that have to do with climate change.

Here are some examples of climate change content on Facebook:

• Climate Witness in Action is World Wildlife Fund's initiative to help people share their stories about how climate change is impacting on their local environment and communities and what they are doing to be part of the solution. WWF setup a cause for this and has 1,053 members.
• Rainforest2Reef has a cause called Protecting the Rainforest to Slow Climate Change. They have 2,015 members and have raised $235 with this cause.
• CARE setup a cause for their campaign called The Human Face of Climate Change. This cause has 9,606 members and has raised $464.
• The Climate Project has a cause with 4,266 members and has raised $457. They also have a group with 2,565 members.
• Unite for Climate has a page where photos and links are shared.
• Climate Solutions has a page where they post lots of links.
• The Climate Institute, an organization in Australia, has a group and a page.
• Campaign against Climate Change is a campaign in the United Kingdom. They have a group with 4,361 members and a page with 4,543 fans.
• Protect Our Winters shares links on their page and has 5,635 fans. They also have a group with 7,982 members.