NTC Session - Branding Through Websites: Building Your Brand From the First Click

One of the most useful sessions for me was the session titled "Branding Through Websites: Building Your Brand From the First Click". Websites can be branded by statements, information & functionality, priorization, and graphic design.

Here are some of the things I learned:

• A tagline should be a brief phrase to associate with a logo.
• Taglines should not change often.
• A website with alot of information and resources shows that they are experts.
• Searchable databases shows the depth of knowledge an organization has.
• Emphasize some things and not others in navigation bar.
• Choose only a few things to highlight on homepage
• The navigation summarizes the site and the priorities of the organization.